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About SETŠOWANA

More than a noun, it’s a feeling.

SETŠOWANA is a contemporary luxury fashion brand created for women whose confidence iscalm and assured. In a world that often equates strength with noise, we celebrate softness asone of a woman’s greatest powers. Sensitivity, grace, and emotional depth are notweaknesses- they are what make presence unforgettable. SETSOWANA brings together the essence of its founder, Reet Nanwan, and a unique narrative.The prefix setšo"reflects the Northern Irish meaning of "tradition," which is the meaning ofReet(owner's first name) serving as a foundation for the brand. The suffix "WANA" combineselements from Reet's last name, adding a personal touch that connects to her journey.

Our Mission

Our Mission

To bring to you, beautifully crafted, consciously designed pieces that help women feelconfident, elegant, and secure in who they are.

Fashion has the power to reassure, protect, and empower. SETŠOWANA exists to offer thatfeeling quietly, thoughtfully, and with intention.

From Dubai to the world, SETŠOWANA represents the new it-girl era where confidence iseffortless, elegance is instinctive, and softness is strength.

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About the Founder

About the Founder

SETŠOWANA, founded by Reet Nanwan, whose relationship with fashion has always been personal. Growing up, fashion became her way of coping, a reminder of confidence during moments ofself-doubt. Standing in front of the mirror in her favorite outfit often brought clarity and strength.At just 23, Reet brings international experience across the fashion industries of India, London,and Dubai, shaping SETŠOWANA with a global perspective and refined sensibility. Her visionis simple: to help women feel confident enough to walk into any room knowing they belong.

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